Are you looking for ways to improve your product taxonomy skills? Or maybe you want to develop a custom taxonomy for your eCommerce store? In either case, you should consider using the services of experts who specialize in creating custom taxonomies.
Product taxonomy refers to the classification system or hierarchy of terms used to describe something. For example, let's say you sell clothing items. Your customers might classify these clothes as men's shirts, women's dresses, etc. The same applies to eCommerce stores. They typically categorize their products into specific groups (e.g., shoes, bags, watches), allowing shoppers to browse through them quickly.
You should hire a professional to build a custom product taxonomy for you for several reasons:
- They usually offer better quality at a lower price point.
- They're able to provide support 24/7.
- They're experienced in building complex taxonomies.
- They can also optimize your taxonomy for SEO purposes.
How Can Product Taxonomy Boost Sales?
1. Enhanced User Experience through On-Page Features and Intuitive Navigation
The organization impacts the user interface and user experience of your site. Where your products should live should be one of your first considerations.
The key is to strike a balance between the rational connections between your products and the irrational tendencies of customers, which frequently but not always coincide. Keep it conventional enough that they won't leave because they're confused but sensible enough that once they do, the experience will be as practical as possible.
2. Clarify and Define the Team's Product "Owners"
The knowledge you have about your products as a store owner is superior to everyone else's, but it needs to leave your head and be shared with your team and clients.
Start by selecting a few of your best products, which can include top sellers or things you want to be top sellers, depending on the size of your catalog.
3. Be Search Engine Friendly
The significance of product taxonomy concerning product recommendations on internal searches has already been discussed. However, if an excessive number of results are returned, you might as well start over. Every search engine results page (SERP) requires facets and differentiating characteristics that let you focus on your results.
External searches can benefit from product taxonomy development as well. Structured data is best for crawlers, and a clear organization with hierarchy and distinctions called out is a clear signal to Google about where to find your content.
Product taxonomies ensure that the right products are promoted in searches and power the facets and filters on your search engine results pages.
Top Tips For Maximizing Your Product Taxonomy and Categorization
A genuinely effective product taxonomy development will also take your customers' needs into account.
- Indicate which brands the repair part is compatible with if you sell replacement parts.
- Call out potential allergens in a health-conscious grocery store so customers can choose what they want to avoid.
- Is size significant, or is it only necessary for specific products?
- Should the title mention color, or is it a common distinction that suggests a parent-child relationship rather than a "flat" catalog?
Execute this exercise across the entire catalog, depending on your time or resources. If you're on a tight budget, select a representative sample because it will quickly reveal crucial information about your products. Below is a list of additional best practices for product taxonomy development and categorization.
1. Avoid "over-categorizing"
Use a tool to visualize the taxonomy, such as software like Lucidchart or drawing the tree on a whiteboard. It's time to refresh if you feel overawed by the number of categories or if your tree resembles a small shrub.
Additionally, you'll be able to quickly spot things like "potpourri," which is a collection of unrelated products or duplicate categories. Making a product taxonomy exercise could have the unintended result of making you overly organized. You have too many levels and subcategories if a website visitor spends more time navigating than actually looking at the products.
According to Elyse Smith, Project Manager at DigitlHaus, the best advice is to keep things straightforward. "When it comes to product details, organization, and structure, this is crucial.
Keep your depth hierarchy to two or three categories (2 preferred). The bounce rate will be lower with fewer clicks. Use faceted search and filtering if you have an extensive catalog. And for the love of all that is good, don't add the category "Other" to the list.
Nobody searches for the Other. Be smart and let your categories be necessary and to the point."
2. Define Attributes of Subcategories
Make sure your category tree moves from the general to the specifications according to a clear hierarchy. If "Shirts" is your parent category, don't put "Women's" below it. Put "Shirts," "T-Shirts," and "Long Sleeve Shirts" instead. If we compare your website to a brick-and-mortar store, your parent category is the aisle, your child category is the shelf, and your website is the product.
3. Make Sure to Classify Things Correctly to Prevent Confusion
Keep as many categories distinct as you can. Consider opportunities to combine classes or whether this repeated category is better understood as an attribute that leads to a search facet if you discover the same category names are repeated repeatedly in every branch.
4. Use Proper Names and Take into Account Searching for Synonyms
When naming your categories, keep your audience in mind and draw from your experience. It's crucial to use terms that people in the industry understand if you run a B2B site with a particular audience.
A hyper-specific classification that only your Italian fashion buyers would understand is all but useless if it is a general audience B2C retail site. However, you ensure that both specialized and general audiences can find what they're looking for by adding that industry jargon as a search synonym for the category.
How will an Expert Like Vserve Amazon Listing Service Help Develop Product Taxonomy?
Finding the Right Balance - Vserve Amazon Listing Services will ensure the product taxonomy has the right amount of information distributed among each category and subcategory and the right balance of products.
Customer-Driven Categorization - Experts will let your customers determine the complexity and language of the product taxonomy structure. Vserve will build the design based on your audience's vocabulary and key terms.
SEO-Friendly Categorization - The product categories we establish are enhanced with relevant keywords for SEO purposes to improve page ranking.
Definition of Attributes - Each product page includes a list of all the characteristics and values that define the item to aid customers in making an informed choice.
Data normalization - To deliver a consistent and comprehensive data set, our expert team will validate your product data, eliminate duplicates, and standardize the values and units of measurement.
Ongoing Modification Support - If necessary, our service can go beyond the initial product taxonomy development for a given product. We can offer ongoing support when new products and categories are added to your catalog.
Vserve, a company with ten years of experience in the eCommerce sector, can create a strong and highly effective product taxonomy for your Amazon store. We can get started on the in-depth analysis of your current product data with some information about your products. We can present the product categorization tactics that improve the functionality and sales of your Amazon store.
Are you just getting started with your Amazon business? Don't worry; we can also create a brand-new product taxonomy for you. Every specific business need can be met and catered to by our professionals, who are authorities in all facets of Amazon listing services.