Category: Amazon Store

The Amazon Influencer Program is a platform that allows qualified individuals to create personalized storefronts. They can use the storefronts to showcase and recommend products to their followers. These storefronts provide a visually appealing and immersive shopping experience, similar to having your mini online store. However, not everyone may meet the requirements to become an Amazon influencer.

 

If you're eager to have a visual storefront to recommend products and earn commissions, this is where this article can help. By leveraging platforms like Google Sites, you can create a visually stunning storefront for Amazon storefront setup that captures the essence of an influencer storefront. It allows you to showcase products, provide recommendations, and earn commissions, even if you're not yet qualified to be an Amazon influencer. Here are the steps to do it.

1. Google Account for Your Storefront

Ensure you have a Google account or create a separate one dedicated to your Amazon storefront setup. Sign in to your Google account.

2. Find Google Sites on Your Google Homepage

For Amazon storefront setup, Go to the Google homepage and click on the square with nine dots to access more options. Find and select "Google Sites" within the expanded menu directly or use the search function if it's not readily visible.

3. Choose a Template or Blank Page

When setting up your storefront, you can create it from a blank canvas or utilize a pre-designed template. Consider your preferences and needs for Amazon storefront setup to decide which approach suits you best. If you prefer complete customization and control over the design, selecting the "Blank" option allows you to start from scratch and build your storefront according to your vision.

4. Name Your Site and Create Product Categories

Provide the name you have selected for your site, such as "ABC Amazon Shopping," and create sections to organize products into different categories. When naming your site, ensure that it does not include any Amazon logos or the term "storefront" to comply with the guidelines. Be creative and choose a different name for your site that aligns with your content and branding.

5. Add Text and Images to Each Section

Make each section for the Amazon storefront setup more personal and engaging by including descriptive text that captures the essence of the products or recommendations. To customize each section, enhance them with relevant pictures and text that align with your content. You can find free images on certain websites like Freepik and Unsplash to add visual appeal to your storefront.

6. A Separate Page for Each Product

Establish distinct pages for each product category by accessing the "Pages" option, followed by "New Page." Assign appropriate names to the pages based on the category they represent.

7. Create Clickable Buttons and Assign the Relevant Page to the Link Field

To turn each section for the Amazon storefront setup into clickable buttons, double-click on them. Then, select the empty link field and assign the appropriate page to each button by choosing the corresponding link.

8. Add HTML Code for Each Product

Access your Amazon affiliate account and copy the HTML code for each product you want to add to your storefront. Visit html-edit.squarefree.com and paste the copied Amazon HTML code into the provided space for editing.

9. Add Title for the Code

Edit the code by adding a title that describes the product. It will help visitors understand what the product is without clicking on it.

10. Paste Code into Each Section

Make the needed changes to the code, copy it, and return it to your Google site. Then, paste the modified code into the desired section for each product. This will ensure that the layout and information align correctly on your storefront.

11. Preview Your Site

Take a moment to preview your site and ensure all elements appear as desired and all functions operate correctly.

12. Customize Your Site

Enhance the visual appeal of your site by customizing the overall appearance by making modifications. These could be choosing different fonts, adding more images, or creating a beautiful homepage banner. These modifications will help create a visually engaging Amazon storefront setup that attracts and retains visitors' attention.

13. Publish to Make Your Storefront Live

When content with the design and functionality, click the "Publish" button to make your Amazon storefront publicly accessible.

14. Promote Your StoreFront

Copy the URL generated for your Amazon storefront setup and utilize it to promote your storefront on your YouTube channel or other social media platforms. It will allow you to direct your audience to your visually appealing storefront. Your visitors can explore and purchase the recommended products, enhancing your potential for conversions and earnings.

Conclusion

Following the article provided, you can create an aesthetically pleasing storefront for Amazon storefront setup. You can use it to showcase products and earn commissions, regardless of your current eligibility for the Amazon Influencer Program. Start building your visually appealing storefront today and unlock new possibilities for product recommendations and earnings.

For any assistance or issues with setting up your Amazon storefront, don't hesitate to contact our team of experts at Vserve Amazon Listing Services. With their expertise in handling storefront setups, they will provide the support you need to ensure a smooth and successful process.

This blog is inspired by the video ‘How to make an Amazon Storefront when you're NOT an Amazon Influencer make a free amazon storefront’ by ‘as told by Brittany.’

Amazon has become one of the biggest eCommerce platforms in the world. In addition to being a great place to sell goods, Amazon offers cloud computing, web hosting, and retail banking services. The company has grown from its humble beginnings selling books to becoming a significant player in every aspect of commerce.

Amazon was founded in 1994 by Jeff Bezos. Since then, the company has gone through several changes and transformations. From being a bookseller to a retailer of electronics, clothing, furniture, toys, and much more, Amazon has evolved into a global powerhouse. Today, Amazon is the largest online marketplace in the world.

Branding is essential because it helps customers identify who they are buying from. This allows them to trust their brand and purchase items without hesitation. If you want to succeed in the future, you should start branding now.

What Are Amazon Stores Like?

Every page of the Amazon Store Management has a header and a footer surrounded by various content tiles. An illustration of how your products might appear on the Amazon Store is provided in the image below.

Basic Amazon Store

Every Amazon Store Management Services may have up to three levels, each with a different set of pages.

Note: You can easily send customers to your home tab or any other category when you direct traffic to a new storefront page using Headline Search Ads. Every page has its URL or link.

You can choose from 3 different templates (which are standard tiles) on Amazon Store Management:

• Product Table
• Highlight
• Marquee

A Total of 4 Sections for Amazon Store Management:

• Using the Page Manager tool, you can choose, move, create, and delete pages from the Amazon Store.
• Using the tile manager, you can add, move, edit, and delete tiles from the Amazon Store.
• This displays what your current page will look like when it is life.
• The status bar shows the error messages and the current moderation status for the Amazon Store.

How Do I Set up an Amazon Store?

Given that you have signed up for the Amazon Brand Registry program creating an Amazon Storefront is not only free but also not a simple task.

Here Is How to Create an Amazon Store Step-By-Step:

Step 1 Is to Register as a Professional Seller

The first step is to open a professional seller account. You can choose the items for your web store and purchase your online store on Amazon after providing your basic information, including name, password, email address, payment information, and business contact information.

Amazon will call you at the business contact number you have provided to confirm that you are an actual or legitimate business. Therefore, make sure everything is typed correctly every time.

When it comes to the approval procedure and allowing you to sell on its marketplace, Amazon is picky. It has stringent requirements for proofreading and documentation. Eliminating fake sellers and sellers who attempt to manipulate organic rankings across multiple accounts safeguards both the sellers and the customers.

This information is needed to create a professional seller account:

• You, please (as per the income tax return)
• Complete address
• Your telephone number
• What is your email?
• Your company's legal structure (LLC partnership, sole proprietor, corporation)
• State of registration
• Federal Tax Identification number, which you have

You need to keep these close at hand for identity verification:

• Names, first and last
• DOB (Date of Birth)
• ID from the government, such as a driver's license number
• nation at issue
• An excellent photo of the front and back of your ID
• Statement of your bank account

A Charge:

• You must provide your credit card information so that Amazon can use it to charge your $39.99 monthly fee.

In Exchange For:

• A U.S. bank account number is required.

Step 2 Sign Up with the Amazon Brand Registry

Following Amazon's approval of your professional selling account, you must now apply for the ABR (Amazon Brand Registry) program to set up an Amazon Store.

Different tools are available through the ABR program to protect and enhance your brand on Amazon. This includes, as well:

• Reputable presentations
• Even the "gated or restricted" selling categories can be accessed
• Improved advertising and marketing features
• Resells are not permitted to use Brand Registry tools.

As a result, after registering your brand, you can add enhanced content, such as lifestyle images, brand messaging, and many other assets, to each product page.

Keep in mind that only a brand that has registered can manage all of its product pages. Amazon's Brand Services will assist in removing imitation sellers and sellers who violate your brand's trademark.

One of the main advantages of Brand Registry is its ability to create a branded storefront, even though a tool like Brand Analytics offers detailed insights and metrics on Amazon's customers.

You must submit the following information to apply to the ABR program:

• The United States Patent & Trademark Office records your brand name as being used.
• The serial number for your company (USPTO registered)
• a list of the nations where your products are produced and sold
• your product's depiction of your brand name
• picture of your product label
• Image of your product (s)

Step 3: Use a Suitable Template to Create Your Store's Homepage

Once you have registered your brand with ABR (Amazon Brand Registry), log into Seller Central or go to Stores > Manage Stores from the Ad Console.

Running an Amazon Store

When you do this, a list of your brands that are eligible for store creation will be displayed to you.

Select an item from the list, then carry out the other instructions Amazon gives you. Choosing a template will help you design your homepage.

Product Themes for the Amazon Store Setup Service

You can choose from four different themes that Amazon will display. Choose the appropriate one based on your company's needs.

Step 4: Build Your Store Pages in Step Four

It's time to build additional pages for your store based on your best-selling products, catalog categories, offers, discounts, and more after you've established the homepage.

Amazon Store Setup Service

Your store pages should be constructed in a manner that is very similar to that of your eCommerce website.

When creating the page, pay close attention to even the smallest details. Ensure the navigation is simple enough for customers to quickly and easily find what they're looking for. Here, convenience in shopping is essential. Therefore, be sure that your pages are created in that manner.

Step 5: Add the Content Tiles to Each Page in Step Five

The next step is to add content tiles to each page after creating a proper hierarchy for your pages (remember that they should be user-friendly with simple navigation).

Therefore, the content a customer can interact with on each store page is referred to as content tiles. These consist of:

• Images
• Titles
• Grids of goods (example: bestsellers)
• Galleries
• Video
• Navigation

Step 6: Put Your Products Online

It's time to add your products once the design layout of the various pages is complete. Each store has a product inventory and a large selection of goods from which customers can choose.

Your store is no different, so. You'll also need to stock your store with goods you intend to sell. The advantage over here, however, is that you can upload your entire product inventory at once, unlike in other stores.

Simply give every product an ASIN (Amazon Standard Identification Number) or UPC. Then, all that is left to do is copy and paste. Because you can quickly search the ASINs that you are already selling on Amazon's Marketplace, this task is made simple.

Outsource Amazon Store Management Services

A larger audience can see the value of your brand by visiting your Amazon store. But only a distinctive and personalized design will allow this potential value to be realized. We can be of assistance here! Our specialists can design Amazon storefronts that provide a top-notch user experience and effectively represent your company online. 

Vserve is a reputable, knowledgeable service provider for Amazon e-commerce. Our strategies for managing and setting up stores have generated profits. We're committed to creating a particular Amazon store for you so you can quickly grow your business.

Pricing a product is not an easy task. You have to consider the market factors, i.e., a demand for the product, competitors' prices, recent trends, fashion, and much more. Still, the price set is not permanently fixed. The sellers keep fluctuating about the same, considering the alteration in the market. Similarly, in this era of the internet, most sellers are registered on Amazon to get the attention of a vast crowd and enhance their sales and boost revenue. People often formulate diverse strategies, such as content creation, search engine optimization tools, and other offers to gain a large audience. However, these strategies are insufficient as you might need Amazon store repricing tools at some point.

What Is Amazon Store Repricing, and How Does It Affect Your E-commerce Platform?

It might appear tricky to you if you have never heard about the Amazon product repricing strategies. However, repricing products in the mortar world is relatively easy. For instance, if you are selling a product at a specific price, what if the wholesale price of the same increases suddenly? Or do you experience an instant diminished supply whereas raised demand?

In the above-listed cases, putting up the prices of the products becomes essential. At the same time, in case of a decrease in wholesale rates, demand automatically decreases, or your competitors suddenly reduce the price of their commodity to boost the sale. In any of these circumstances, you might need to lower your product's costs to survive the competitive market. Similar to the mortar world, the sellers change the price of their goods to stay competitive in the online markets.

Though Amazon has reduced the access barrier to trade online by enabling the entrance of third parties to a vast audience, the online store has now lured around 2 million third-party sellers. It clarifies that competition is very high, and the price strategies are the chief factor determining the profit and sales of the store. All in all, on a famous marketplace such as Amazon, a seller can't ignore the repricing factor, especially if they desire to stay in the competition.

Benefits of Repricing on Amazon

Repricing products on Amazon benefits sellers in many ways. Most Amazon sellers change their product prices several times a day. Moreover, Amazon too modifies the prices of its private label products frequently. Here are three main benefits sellers can avail themselves by repricing their products:

1. Gaining a Bigger Share of Buy Box

Product pricing is one of the significant factors Amazon's A10 algorithm considers when awarding buy boxes. If a seller prices the product rightly along with other seller metrics, the chances of winning the buy box increase. While price matters, it is not the only factor that decides who wins the buy box. However, pricing matters more for arbitrage sellers than private-label sellers, as arbitrage sellers always compete with other sellers. While private-label sellers usually get the buy box, repricing products on Amazon still matters. Repricing will help sellers keep the products competitive with similar products from different brands.

2. Clearing Out Old Products in Inventory

Clearing out the inventory becomes essential if you sell seasonal products with an expiry date. You don't want your products to expire while sitting on your list or end up left with huge stock by the end of the season. This will result in a loss of profit as products left after the end of the season may accumulate storage costs, whereas products not sold before their sell-by date will become waste. Hence, Amazon sellers can use the repricing tool to clear up the pending stock before the sell-by date or by the end of the season.

3. Offering Discounts

Product repricing strategy can be used when offering discounts to customers during special events like Christmas, Black Friday, etc. Many sellers price the products higher during these events to make up for discounts offered during such events.

How Can Amazon Repricing Software Keep Your Profits High?

Repricing has always been tiresome as you are required to manually type in the rates, make competitors' analysis, and get the latest rates over to your distributors. However, this not only raises the unwanted expenditure of your firm but is also considered a time-consuming process. But no need to worry now as a few well-known Amazon store repricing software can surely help you stay on top, save your time, and won't be an expensive investment. Here are some primary Amazon repricing tools:

• Appeagle
• RepricerExpress
• Sellery
• Repricelt
•  Wiser
• SellerRepublic
• Feedvisor

Using the above-listed tools can help you set and fluctuate the Amazon product prices.

Things to Consider While Repricing Your Amazon Products

Sellers need to keep an eye on various things before repricing their products on Amazon:

Profit Margin

Unless you are a new seller or launching a new product in the store, you should not be selling your products at a loss. You should not sell more products to win the buy box or increase sales. Instead, the main focus should be to stay in profit. Hence, your profit margin is the first thing you should consider while repricing your products on Amazon.

 Competitors' Listing Prices

How are your competitors pricing the product? How often do they change the pricing of their listing? These are essential things to consider, especially when you don't have the Amazon Buy Box. However, you can consider repricing higher to gain profits after winning the buy box. You can use a good pricing tool that provides a detailed product price history.

Your Inventory's Age

Do you have products that are about to expire? Or is it the end of the season if you are selling seasonal products? If yes, it is a great time to consider lowering the prices to increase sales and sell products before time.

Your Method of Fulfillment

Are you an Amazon FBA seller? If yes, you will be eligible for Prime delivery and gain several advantages over your competitors who don't sell through FBA. When you have FBA, you can consider excluding the pricing of the competitors who don't have FBA while reprising your product.

Your Product's Buying Cycle

Products with low prices have shorter buying cycles, and sellers don't have much opportunity to reprice these products often as there is with high-priced products with a longer purchasing cycle. For example, if someone wants to buy a cellphone, the buyer will not immediately make a purchase. Instead, they will look for the prices for days or even weeks. If the product price fluctuates often, the buyer stays interested until the price falls. An increase in the product may put the buyer off.

Bottom Line on Amazon Store Re-Pricing

There are no magic strategies for Amazon store repricing. With all the experimentation and experience, you can learn the best techniques which can work for you.

If you are looking for the best tools to work with Amazon store repricing, you can reach Amazon Listing Services for your absolute needs. We can help you with the best tool required for your Amazon store repricing.