Category: Amazon Product Listing

Amazon's product variation feature enables merchants to compile various product variations, such as multiple sizes, colors, or styles, onto a single Amazon product listings page. Customers can view all of their purchasing alternatives on a single page. It could result in increased conversion rates.

For instance, there might be two sizes (six-pack and twelve-pack) and two flavors (honey and sweet and salty) for a box of granola bars. You can connect these physical product possibilities to a single Amazon product page through a parent item. The variation theme unites the four child products (two sizes and two flavors). The child items become separate Amazon product listings when you remove the parent item.

Steps to Create a Product Variation on Amazon Seller Central

To help you, we've compiled a list of the steps for creating a product variation on Amazon.

• Enter your Seller Central account login information and select the Inventory tab.
• Go to "Add a Product" on the Amazon product listings page and choose "I'm adding a product not sold on Amazon." Choose the category that best fits your product.
• Since the parent is not a tangible object for sale, enter the product name along with the brand and manufacturer if necessary.
• Leave the following fields on the Amazon product listings page empty: Product ID, ID type, package quantity, and Variation Attributes like size, color, and flavor.
• Select the relevant variation theme from the drop-down option on the Variations tab. After entering the variation names, such as color, size, flavor, or whatever is indicated by the variation theme chosen, click "Add Variations." Amazon will display the variations at the bottom of the Amazon product listings page. Fill out the necessary details for each product variant.
• Continue with the other tabs and menu options to add product descriptions, features, and further necessary details that support the creation of high-quality Amazon product listings. We advise using Advanced View to provide extra details to improve listing discoverability. It's crucial that you submit the information that can be applied to all the goods in the variation since the product information you enter on the other tabs will be replicated for each child listing. Later, you can change every child listing on its own. When finished with all the child Amazon product listings, press the "Save and Finish" button.
• Once you create the variation family, your Manage Inventory page will display a condensed structure that looks like a single listing. However, you will notice an arrow symbol with the word "Variations" on the far left of the Amazon product listings parent item. It will show the number of variations stated within the grouping. Click the arrow sign to see the individual child listings.
• Each child listing has to have a primary picture. Amazon product listings without a main image run the risk of being deleted and rendered useless. Go to the "Image" tab by clicking "Edit" on the child listing. You can modify or add additional material to the tabs simultaneously as you add an image to help further explain that particular child listing.

Advantages of Product Variation

Product variation can be advantageous to both sellers and buyers in several ways.

1. Improves the Sales Process

First, it enables sellers to organize and manage their Amazon product listings more successfully, reducing clutter and speeding up the sales process. It is beneficial for companies that sell products in a range of sizes, colors, or designs. It enables them to list all their products on a single detailed Amazon product listings page.

2. Enhances Customer Experience

Product variation improves the customer experience by providing customers with a complete picture of all available purchasing options in one place. It empowers them to make informed selections. If a vendor offers this level of choice and convenience, customers are more inclined to return, which boosts customer loyalty.

3. Streamline Inventory Management Process

Product variety makes inventory management easier since merchants can manage their inventory levels for all product variations in one place. They do not have to handle inventory levels for each variation separately. Sellers can better keep track of their stock levels as a result, and there is a decreased possibility of overselling or underselling.

4. Increases Product Visibility

Product variation can increase discoverability and visibility on Amazon. It is because customers looking for a specific version of a product are more likely to find it on a consolidated variation Amazon product listings page. A seller's search rank might be improved as a result, which might increase sales.

5. Reduce Product Redundancies

Product variation can assist in lowering the amount of redundant or duplicate listings. It can minimize customer confusion and streamline the seller's product catalog. As a result, sellers may have more time and resources to devote to growing their firm.

6. Optimize Products Easier

Sellers can quickly and easily add or delete variations as needed. Product variation enables them to respond more swiftly to customer preferences or market demand changes. It can maintain the vendors' level of competition and guarantee that they are satisfying the wants of their clients.

Conclusion

You can use this step-by-step tutorial to create product variations on Amazon's Seller Central platform. Customers can readily view all of their purchasing alternatives by grouping products with different sizes, colors, or other style variations together on a single Amazon product listings page, which can assist in enhancing conversion. Adding product variations to Amazon can facilitate selling and improve the buying experience for customers. Organizations can hire specialists in Amazon listing services like Vserve to handle their Amazon product listing requirements while focusing on their core competencies.

This blog is inspired by the video ‘How to create product listings with variations on Amazon Seller Central’ by ‘Amazon Seller University.

The largest online marketplace in the world, Amazon offers retailers a great platform to promote their goods to millions of shoppers globally. You should apply to sell a product, category, or brand on Amazon if you're a seller trying to grow your business and reach more customers.

To begin selling on Amazon, you must apply and fulfill several conditions. These would include supplying product information, adhering to Amazon's regulations, and going through the registration procedure. In this post, we'll look at how to apply to sell a brand, category, or product in the Amazon store.

The product must first be verified as safe. It must be compliant with all rules and laws and authorized for sale. Study the restricted product and product compliance policies carefully to confirm that Amazon does not prohibit the product.

Identifying whether the product needs any approvals is also essential. You can post certain items in the Amazon shop without getting approval. However, some products, categories, and brands that are members of the Amazon Brand Registry need approval. You must complete a selling application in Seller Central to receive approval for an Amazon product listing. It may involve document requests, performance reviews, and other requirements. Amazon has this procedure in place to ensure that customers can shop at the Amazon store with confidence, knowing that the products are genuine and safe.

How Can You Tell if a Product Needs to Be Approved?

Amazon has incorporated approval checks and applications into the Amazon product listing process. It allows you to assess whether a product needs permission.

• Click "Add a Product" after hovering over "Inventory" in the Seller Central main menu to add a product that someone is already selling in the Amazon shop.
• Search for the item using a product ID or GTIN (such as a UPC, ISBN, E-A-N, or J-A-N). You can also search using an ASIN or other ID combined with a description of the item, such as its brand or name. Find the item using the search results.
• If the product needs approval, Amazon will show a "Show Limitations" link. Clicking on it will bring up a list of the prerequisites for an Amazon product listing. After reading the requirements, use the drop-down option to choose a product condition.
• To start the approval procedure, click the "Apply to Sell" button, followed by the button on the selling application page. The goods advertised on the Amazon product listing page and the kind of approval required will determine which selling application may be necessary.

Selling Application for a Category Enrolled in Amazon Brand Registry

• Start by responding to any inquiries about the product when creating a selling application for a category page Amazon product listing.
• Provide a list of prerequisites for the purchase invoice; follow those instructions. The purchase invoice must have a 180-day expiration date. It must include the seller's name and address to be valid. It must also demonstrate a cumulative purchase of at least ten units, as well as the manufacturer's or distributor's name and address. It will show that the seller is the owner of the inventory.
• Tick the box to agree that Amazon may contact the manufacturer or distributor to verify the document.
• After checking each mandatory box, upload the purchase invoice as a high-resolution PDF file in the appropriate orientation.
• Any optional comments that might aid Amazon in evaluating the application should be included, along with contact details Amazon can use to inquire further.
• You must then finish the application by clicking the "Submit" button.

Selling Application for a Brand Enrolled in Amazon Brand Registry

• Select the document type you wish to upload as part of your application on the selling application for brand page by clicking on it to begin.
• You may upload a purchase order for the brand's goods that you obtained from a supplier or distributor, as well as a letter directly from the supplier or distributor approving your sale of the brand's goods.
• Present the documents that satisfy the exact requirements as category approval when submitting a purchase invoice. You must include your name and address on any authorization letters you send. The date must be within 180 days and match the details on your selling account. You must also print the letter on the brand's letterhead and include the brand's name and address.
• Ensure the PDF file is aligned correctly and has good resolution.
• Before selecting "Submit" to finish the application, you must enter your contact information and any optional remarks after uploading either document.

Note: When you submit a selling application for a brand registered with Amazon Brand Registry, you expressly ask permission to match offers to the brand's current product detail pages. Amazon does not give you extra Amazon product listing rights to create or modify product detail pages for the brand. With this approval, you will not have access to brand-selling advantages like stores and A-plus content. These extra rights and benefits are only available to brand-approved third parties and internal brand sellers.

Requesting Approval for a New Product

• Check to ensure there isn't already an Amazon product listing for your item. Use the "Product Adding Tool" to search for the article, and then click "Create a New Listing" if it doesn't appear in the search results.
• When you choose a product type in the Amazon product listing creation process, you'll learn whether your new product needs category approval.
• You can search for specific product types or browse them; it will display a lock icon and a "Learn More" button. Click to view the categories and products that need clearance on Amazon's assistance page for Amazon product listing creation.
• Locate and click the "Request Approval" link next to the appropriate product category. It will take you to the selling application for the category page. Here, you may complete the Amazon product listing creation process using the same procedures.
• When inputting information for the new description page later in the Amazon product listing creation process, you'll learn whether you need to submit a selling application for a registered brand. Error 5461 will appear when you enter or choose the brand name in the brand name field. The selling application for the catalog authorization page is accessible via the link in the error message. Here, you can apply for permission for Amazon product listing and selling for the brand.
• Submit a letter of authorization from the brand along with product details and images as part of the application. You will require this to generate the new ASIN and product detail page. It's crucial to remember that this is the sole situation in which a seller other than the brand owner or another seller who has been given listing privileges for the brand can seek to create a new Amazon product listing for a brand registered with Amazon Brand Registry.

Time for Approval

You will receive a notification from Amazon that Amazon is reviewing your request for approval within 24 hours of submitting a selling application. Amazon finishes the evaluation procedure typically in three working days.

•  Select "View Selling Applications" from the Seller Central main menu after hovering over "Catalog." It will let you keep track of the progress of a selling application.
•  Once Amazon authorizes an application, you may begin with an Amazon product listing. Add items to your inventory by clicking the "List Products" option.

Conclusion

Selling on Amazon may be a lucrative chance for sellers to grow their brands and connect with millions of customers. The Amazon store has specified a few prerequisites for applying to sell a product, category, or brand. These include providing accurate product information, adhering to Amazon's standards, and completing registration. Once approved, you can start with an Amazon product listing.

Amazon offers several services, including the Fulfillment by Amazon (FBA) program and the Amazon Brand Registry. It helps merchants to protect their brands, manage shipping and customer service, and handle fulfillment. Sellers can succeed on the Amazon platform by strictly adhering to their rules and utilizing these initiatives. With its extensive reach and reliable tools for Amazon product listings, Amazon provides sellers with many options to expand their businesses and thrive online.

Many businesses find it challenging to manage the demands of their core competence while also managing their Amazon product listings. They want to return their attention to their primary activities. They can ensure that their products are appropriately listed and optimized on Amazon by working with professionals in Amazon product listing services, like Vserve.

This blog is inspired by the video ‘Apply to sell a product, category, or brand in the Amazon store’ by ‘Amazon Seller University’.

Nearly 197 million people search for Amazon.com from their devices. This makes it evident for sellers on Amazon to provide the best customer experience, which can eventually help them to gain a lump sum profit. It could also enhance their brand popularity in this marketplace. One of the best ways to offer exceptional customer service is by providing Amazon variation listings. If you want to know how to add a variation to an existing Amazon listing, read this article for more. 

What Is Amazon Variation Listing?

Suppose I am shopping for a t-shirt on Amazon, and I want to know if a different size or color is available for the same. How do I find that? I could search for this in the search section, but it might take a long time. So, I checked the product variation listed below on the product page. This is what is known as an Amazon variation listing.

Amazon variation listing was designed to provide convenience to customers in finding a different size or color. It also allows the customer to easily scout from a range of similar products for a more comfortable shopping experience. It also allows you to gain better conversions and customer visibility. Let me detail more on this below. 

These are also known as parent-child relationships, which are different product options designed for you to refer to for sale under a single listing. The products are similar but may differ in size, cost, color, and print. 

For example- I am a seller on Amazon, and I have 30 products that are similar in type but different in color. Instead of having them listed on entirely different pages, I group them on identical product pages. 

Each of these products contains a distinguished ASIN variation. This is a good strategy for me as it provides convenience for my customers and me. All I need to learn is to add a variation to an existing Amazon listing. Once I get the hang of it, there is no turning back. 

What Are The Elements Of Amazon Variation Listing?

1. Parent Listing

The parent listing contains child listings. This one is a non-buying entity. In the Amazon catalog, parent listings link the child listings properly. For example- if I see three different pants under the duplicate listing, this indicates that they are child products. 

2. Child ASINs

These are the genuine variants of the parent product that I can purchase. A single-parent ASIN can have various child products. Each child variant is different from the others. This could be in terms of size, shape, color, print, and more. 

3. Variation Theme

This one is a variation that analyses how related products are distinguished from one another. This can be different based on the type you list your products. I can apply two variation themes in particular theme categories if I want. This can help customers to choose the size and color without going through single products and wasting time. 

What Are The Benefits Of Amazon Product Listing?

Did you know that nearly 9 out of 10 customers check the prices of products on Amazon? Well, price does have a vital role to play when purchasing products. But what is even more important is to find the desired effect. 

Buyers won't mind spending a fortune on Amazon. That is why Amazon product listing needs to be executed carefully to provide buyers convenience and comfort at every step. Here are some other benefits you should look at before jumping into how to add variations to an already existing Amazon listing. 

1. Boost Conversions

The best part about using Amazon product listings is that shoppers do not have to go through single products to search for what they want. It is grouped under a single listing. So, you can choose from different colors, shapes, and other types to get what you want. As such, it helps increase conversion rates and bring lump sum revenue.

2. Improve Child Listing Visibility

If you want to improve your underperforming listings, combining them with high-performing listings is a good practice. For example- I sell lipstick that could be doing better on Amazon. So, I mix it with a compact powder that is exceptionally high-performing. So, you can easily add your new listing as a variation to an already existing lipstick ASIN. 

3. Improve Organic Ranking

Before you want to know how to add variations to an already existing Amazon listing, you must understand the importance of improving organic ranking. If you have good ratings on your brand, Amazon will automatically help you rank high. So, when every sale on the parent-child listing combines with the entire sales history of the child listings, it results in organic ranking to an extreme level.

How To Add A Variation To An Existing Amazon Listing?

To add a variation to an existing Amazon listing, you must focus on the steps correctly. Make sure you do exactly as I mention, so there is no room for errors. Here, I have listed a comprehensive guide for your reference to avoid facing any hurdles. So, pay attention to that. 

1. Install the suitable category template. Go through the Valid Values tab in the template to understand the available variation themes. 
2. You next need to create parent and child SKUs by visiting the inventory template. 
3. On the parent item-

• Include the demanded values for every section. This must contain SKU as well. You can insert any alphanumeric string here of 40 characters. It could be even less but make sure it isn't a copy of the SKU. I could even combine "parent" with the base SKU as a seller. This helps keep in mind a note of the Parent SKU. 
• Do not fill up the parent SKU section. 
• Include the value of the Parent in the parentage section. Also, enter a proper value in the Variation Theme column. 
• Do not fill up the Relationship Type section. 
• Whatever comes after that need not be filled. 

4. For all the child sections-

• Add in the correct values for every section when needed.
• Enter the essential details in the Parent SKU.
• Add Child in Parentage and add Variation in Relationship Type. 
• Visit the Variation Theme section and include the same value you had incorporated for Variation Theme on the Parent. 

How To List Diverse Variations On Amazon?

Before forming your parent-child listing on Amazon, properly inspect the significant product categories for listing variations. Here are the primary listing categories that authorize variations- 

• Pet Supplies 
• Toys & Games
• Sports & Outdoors
• Grocery
• Health & Beauty
• Clothing
• Accessories & Shoes. 

Once you finish this, it will be on time when you realize that creating a listing on Amazon is not a tough nut to crack. As a registered Amazon seller, you can go on reading the steps I have mentioned below for a more appropriate helping hand. 

For starters, there are two main ways to create listings variations on Amazon. Either download it or perform the entire task manually. Let me help you learn how to add variations to an already existing Amazon listing. 

Step 1- Log in to your Amazon Seller Central Account.

Step 2- Tap on the Inventory button and add a product from the drop-down menu list present there. 

Step 3- Fill in all your essential information over here. Make sure each section is filled carefully with no room for errors. The Product Name, Manufacturer, and all other details must be mentioned properly. Once you complete this, tap on the Variations button and choose your Variation Theme. 

Step 4- Now, upload the correct inventory file. For this, you have to start by visiting the Seller Central Dashboard. Now, tap on Add Products via Upload. Once you do this, add your desired product, choose the correct category, and tap on Generate Template. 

Wrapping Up

Today, Amazon sells more than 12 million products. As such, it is one of the best places to acquire potential customers, make the most of your business, and improve organic rankings. That is why learning how to add a variation to an existing Amazon listing could go a long way for you on Amazon. 

If you found this article helpful, make sure you like, share, and comment on it. This will help other readers to see my helpful article as well. Also, if you need to get your hands on potential product reviews, Amazon Listing Services is here to do that for you.

Have you ever wondered why your Amazon product listing is getting low traffic? Why your competitors’ listings always have a higher rank in Amazon searches?

With increasing competition for every product, it is becoming difficult for Amazon sellers to stay ahead of the competition. With a complex ranking algorithm in place, it can be hard to understand how your product can climb up in search ranking. As an Amazon seller, you need to understand that to gain more clicks and improve your conversion rate; you need to focus on keeping your product listing stand out from the crowd. Hence, outsourcing eCommerce product listing services to an experienced Amazon listing services provider can be the best option to improve your sales on Amazon.

Lets look at how outsourcing eCommerce listing services can help your Amazon store grow. But before that, we should understand what an Amazon listing is. And how optimizing it can help you grow your Amazon store?

What is Amazon Product Listing?

An Amazon product listing is a product page created on the Amazon marketplace. It exhibits the features and characteristics of the product that a brand wants to sell. Your Amazon listing may include product images, videos, and infographics showcasing the product details in a visually appealing way. Sellers can add images, product descriptions, and attractive product titles with relevant keywords to boost the product ranking. A product listing with relevant and positive customer reviews and ratings can complement the listing. It can be a deciding factor for your potential customers.

A product listing is the face of your product on the eCommerce marketplace. Sellers can showcase their offerings, present them to potential customers, and drive their attention, encouraging more sales through product listing. The better you prospect your potential customers, the more is the chance of sales.

Why optimize your product listing?

Amazon listing optimization is the process of optimizing your product listing to increase traffic and sales. The method of optimizing the listing is the most important way to improve the ranking of your product.  To successfully optimize your product listing on Amazon search pages, you need to consider all areas. This includes product title, product description, images, keywords, and reviews.

Optimizing your listing is the key to creating a personalized experience for your audience. According to Statista, over 350 million products are sold on Amazon, which means there is endless competition in the marketplace. Hence, even if you have a great product, selling it on Amazon can be difficult if your customers can’t find it. Optimizing your Amazon listing will ensure that your potential customers can easily find your product or search for it on the search engine. An optimized product listing will comprise of:

• Compelling product title enriched with high volume keywords
• Engaging and detailed product description with relevant keywords
• Visually appealing highly-optimized images, videos, and other media
• Customer reviews and ratings

Listing optimization can be a complex, time-consuming process, especially when you don’t know how Amazon’s ranking algorithm works. For best results, you can choose to outsource your eCommerce product listing services to professional Amazon listing service providers.

What do eCommerce listing services include?

eCommerce product listing services consist of benefits and features to manage all your listing requirements, including:

Product Uploading:

This involves uploading your products on the eCommerce marketplace and adding all the essential information. This includes SKU, product tag, product ID, product title, categories, and product description. This will help buyers find your product quickly and understand its features and characteristics.

Listing Optimization:

Once product listing is done, it is essential to optimize everything in your listing to rank it higher on search pages for relevant keywords. Optimizing your listing will include adding relevant keywords in the title and description. It also includes optimizing your product images and ensuring that your listing resonates well with your potential customers.

Product Image Editing:

Images in your product listing play an essential role in helping buyers make a purchasing decision. Poor image quality in the listing can turn the buyers off. With image editing, all your product images can be edited and enhanced according to Amazon’s guidelines and make them appealing to your audience.

Inventory Management:

Inventory management services help you keep an eye on all the stocks so you can restock before the product goes out of stock.

How can Amazon listing services provider help boost your Amazon store sales?

Since Amazon sellers have to focus on different aspects of their business, handling product listing and optimization processes can be pretty tiring and time-confusing. Instead of putting all your focus on optimization, you can outsource Amazon product listing services to a professional service provider. The listing service provider agency can handle all the aspects of product listing and optimization and reduce your workload. The listing services provider will put their skills and expertise to help you increase traffic and sales on your Amazon store.

Still unsure about outsourcing your eCommerce listing services to an expert agency? Here are a few ways how amazon product listing services can boost the ROI of your Amazon store:

Boosts Selling Ability

Amazon listing services provider have creative content writers who can create enticing product titles and informative descriptions that appeal to your audience. Graphic designers can help you enhance the quality of product images and make them more appealing. This will enhance product visibility, click-through rate, and sales. As the listing services provider has years of expertise in managing eCommerce marketplaces for their customers, they are well-versed with Amazon’s algorithm to help your product rank higher in the search results and gain more sales.

Saves Money and Time

When you outsource your product listing task to an Amazon listing services provider, you can have peace of mind that your listing and optimization process will be in the expert’s hands. Outsourcing the process will save you time to handle business processes and develop new business strategies to grow your business. While outsourcing will cost you money, it will be relatively less than hiring an in-house team of experts to handle a specific task. Hence, outsourcing your product listing process can help you save time and money for your business.  

Better Customer Support and Availability

Outsourcing your eCommerce product listing services can help you expand the business hours. You get customer support 24x7, especially when you assign the task to an agency from a different time zone. With increasing sales, you may have to keep a check on your inventory and provide 24-hour support services to your customer. This can be possible when you outsource the process to an agency that offers around-the-clock service.

Access to Professional Services

For a successful product listing and optimization, you need various skills. Some of these include creative content writing, keyword research, SEO, competition research, and graphic designing. The Amazon listing services provider will have a team of experts. Experts have the right skills and experience to efficiently handle all your listing needs. Your outsourcing partner ensures that each element of your product listing is fully-optimized for best results. This includes finding relevant, high-volume keywords, providing customer support, and creating engaging product titles to make the product images visually appealing. 

Product Listing Optimization

Placing your product in the correct category and subcategory in the marketplace is vital for listing optimization. eCommerce product listing service providers ensure that your product is placed in the appropriate category and subcategory to enable maximum visibility to your audience. Moreover, the outsourcing partners also do keyword research to find the most relevant and high-volume keywords for your product to ensure better reach.

Manage Sales Orders and Inventory

Listing service providers can also keep track of your inventory, sales orders, and shipments. They monitor your stock and inform you in advance about any product getting out of stock. Moreover, they can also help provide customer support to your customers and provide them with shipping status and estimated delivery time.

Conclusion

To become a successful seller, you need eCommerce product listing services. Optimizing your product listing is not just about changing a few parameters but improving its overall appearance and efficiency to ensure that your product appears higher in the search results.

Hence, hiring a professional amazon listing services provider for optimizing your product listing makes sense. This will give a significant boost to the visibility of your product and the ROI of your Amazon store.

Are you looking to launch your product to Amazon or want to boost sales of your existing Amazon store? Amazon product listing services by Vserve can help you fulfil all your Amazon listing needs to make sure that your product listing motivates your buyers to purchase from you. Our team of product listing experts is well-versed with Amazon product upload guidelines and can help you create a product listing that attracts your potential customers.