Category: Amazon Listing Optimization

The Amazon listing optimization lets you create and manage listings to sell your products on Amazon. Your products aren't automatically listed on Amazon when you activate the Amazon sales channel. After you've created a listing, it's submitted to Amazon for approval. Most successful listings are approved within a few hours. If your listing is approved, then it will appear in the Amazon marketplace. You can manage your Amazon sales channel listings in your admin. This page has following categories:

•Get approved to sell in a category

•Create a new listing for a product

•Add a UPC or EAN code

•Add your registered brand

•Create an offer for a product on Amazon

•Link to your existing Amazon listings

Some product categories require approval in Amazon listing optimization before selling. If your product requires approval, then you'll be prompted to apply before you can submit your listing. You can only create listings for new products by using the Amazon sales channel in these categories:

•Clothing, Shoes, & Jewelry

•Arts, Crafts & Sewing

•Home & Kitchen

•Patio, Lawn & Garden

•Sport & Outdoors

•Health & Household

•Toys & Games

•Beauty

•Electronics.

Amazon provides a very simple-to-use interface where sellers can populate all the data relevant to their product. Once you know what to put in these fields, it makes it very easy to implement any changes. However, because A9 is a maturing algorithm, frequent and unpredictable updates is a common point of frustration for many sellers on Amazon?

More About Amazon Listing Optimization

Do your best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. However, the observations and recommendations I make in this guide are subject to change as A9 evolves. Even the best SEO software and tools can’t predict the future.

As consumers; we rarely hop on Amazon just for product research. We are usually very close to the point of purchase. Amazon knows this. In turn, Amazon will continually make changes to test what makes shoppers buy more frequently. Therefore, we need to make changes that will help shoppers convert more frequently.

This includes making our products more visible than our competitor’s, so shoppers find us more often. Additionally, we need to make changes that turn browsers to buyer while keeping in mind the goal of the Amazon search algorithm. Some things to think about when optimizing your Amazon listing include:

•Should you have more images?

•What should you put in the title?

•What price should you sell at?

Wrapping Up

Creating and managing listings in the recommended manner helps you to attain higher sales on Amazon. Partner up with an Amazon Listing Optimization company to make sure that you have not missed any optimization techniques.

You can also read:

Step by Step Guide On How to Sell Products on Amazon

How Amazon Store Re-Pricing Tools Can Maximize Your Profits

If you wish to be a seller and want to capitalize on the 300 million Amazon users market, or you are already an Amazon seller and you want to rank higher on seller lists, there are many important things to keep in mind. Competition Price Tracking, Mapping, Product Description, Catalog Maintenance, Customer Support and Listing Enhancements are essential aspects. If you rank higher, you sell more, this is true on Amazon, and therefore you can make a significant impact by using Amazon Listing Optimization. There are millions of products on Amazon, and therefore it is necessary for you to adopt Amazon listing services and get the best optimization for your products.

If you are a new seller, undoubtedly you will think why Amazon Listing Optimization is so important?

Know Why Amazon Listing Optimization is Important?

Let me tell you that in Amazon marketplace where there are millions of products and countless sellers in which many of them selling things similar to yours, the sales of your product directly depends on how your product appears on the search page. It will be tough for you to place your foot firmly if you try to do it without professional advice. As Google listing is essential to get your website visibility, it is necessary for you to follow an Amazon Listing Optimization strategy to get the most out of your product page on Amazon.

This process is different from Google listing optimization as there are some specific formats of products on Amazon, which are not required on Google Listings. There is not much focus on link building, and page optimization is more critical. Google is built to sell ads while on Amazon you sell products. Most of the traffic comes from Amazon.

Read the following before you kick start Amazon Listing Optimization:

• Product Categorization: It is important to give a proper title and product description. This is to ensure your product is displaying in the correct category even after applying the filter.
• Image Optimization: Enhance your Images, upload more than one photo, show packaging and include size also. Take pictures from different angles and make sure all the photos are bright and look appealing.
• Product Title Optimization: Longer and more detailed titles are better, and Keyword rich long titles outrank others. A catchy title will attract customers and add attractive messages with the title can give more clicks to your product.
• Use Bullet Point Description: You should take professional advice to make your description which is considered as an important aspect. Make sure each bullet highlights key features of your product and use keywords on every point. Also, try to avoid duplicate content.
• Product Discoverability: Take professional help to enhance discoverability of your product by adding relevant content and adding additional images.
• Increase Amazon Product Reviews: Buyers generally prefer the product with more positive reviews. Make sure that the reviews of yours are precise and informative.

Its All Up to You

Doing all this on your own is like a hard nut to crack. You can seek professional help from Amazon listing optimization services with the professionals who can make your work a lot easier. We will handle all promotion-related pressure so that you are more focused on sales. Reach us at info@amazonlistingservice.com for more information.

You can also read:

Increase Traffic to Your Amazon Listing Product

Various Benefits of Amazon Product Onboarding

The Amazon Marketplace is similar to other marketplaces in terms of being lucrative and crowded. To gain maximum profits as a seller, you have to be the most unique among the other two million sellers on the platform. But if you are successful in grabbing your buyer's attention, the sale is bound to happen. The average rate of conversion in Amazon is 15%, which means it is three times higher than a regular e-commerce website. Therefore, the key to driving your buyer's attention towards your brand is maximizing your Amazon product listing. There are thousands of products on the marketplace, making it difficult for buyers to notice everyone. Hence, make it convenient for your buyers to find you by working on your Amazon listing optimization. 

Why driving traffic to your Amazon product listing is important?

As the sponsored advertisement costs and Amazon seller competition is increasing day by day, you need to get one step ahead by looking for additional ways to drive organic traffic to your amazon product listing. Although Amazon already offers incredible internal advertising solutions to sellers, it is still necessary to derive external traffic on your amazon listing products. 

Before you begin with the process of driving traffic to your Amazon product listing, you should make sure that your Amazon listing optimization is accurate, with a decent conversion rate. A robust Amazon listing optimization includes the following:

• SEO-friendly content
• High-quality images
• Thorough product information
• 25-35 reviews with at least a rating of 4 stars.

The primary benefit of optimizing your Amazon product listing is that you can derive external traffic directly at your Amazon storefront without competition or ads. 

How to derive traffic on your Amazon product listing?

To boost your Amazon listing products' visibility, we have highlighted a few essential techniques to derive traffic on your Amazon product listing. By using these strategies, you can lead buyers right at your Amazon store to make their way down to your sales funnel and grow to become your loyal customers forever. Let us dive in.

Amazon listing optimization with SEO.

Search engine optimization helps in leading buyers to your Amazon product listing. Both the shoppers who already exist on Amazon and external buyers who use other sites will find your Amazon listing products if you use appropriate keywords. In addition to this, other websites along with Amazon determine that your Amazon product listing is authentic and relevant, thus ranking it higher on the search engine. 

The popular tools for identifying the popular keywords used by the shoppers are:

Google Keyword Planner: This tool is free, indicating the search volume of keywords on the Google search engine, month-wise. Since Amazon product listing has high ranks on Google, this tool might prove extremely useful.

Scope: This is a keyword tool that is specially created for Amazon listing optimization. It offers tracking of keywords' monthly volume, estimated sales, ranking position, and much more. 

Once you know which keywords you want to use, you can place them throughout your Amazon product listing, like in the titles and product descriptions. 

Buying sponsored products ads.

Even by doing the best of search engine optimization, there is no guarantee that your Amazon product listing will rank higher on the Amazon search results. The marketplace considers some additional ranking factors like price, selling history, reviews, etc. Therefore, if you want to gain more control over the visibility of your Amazon product listing, you can pay for your ads to get sponsored to place them in higher search results. Moreover, you only need to pay when a buyer clicks on your sponsored ad, making your Amazon promotion a guaranteed payoff. 

Sharing your Amazon product listing on social media.

The average person spends almost three to four hours on social media daily. Considering this popularity, promoting your Amazon product listing on social media is a great way to increase traffic and get your products in front of thousands of potential buyers. Here are a few ideas on how you can subtly share your Amazon product listing on social media:

Share content linking your Amazon product listing: Post helpful and informative blogs and articles, including a link to your Amazon listing products. You can even create how-to-do videos for the same purpose.

Make promo codes: As a professional seller, you can create promotional links and share them on your social media business account to offer deals and discounts to your customers. Unlike traditional ads, sharing promo codes increases user value, as they can save money when buying from your Amazon product listing. 

Running Competitor Analysis.

To make your Amazon product listing internally visible, it needs to stay one step ahead of your competitors' Amazon listing products. If you fail to monitor how your competitors engage their shoppers, your product listing will always fall behind in getting higher search rankings and gaining buyers' attention.

To keep your Amazon product listing always on top in the search engine, you must monitor the following few factors:

Price: Every buyer is attracted to an online store when it offers its products at a lower price than others. Therefore, try to price your goods in the Amazon product listing lower or the same as your competitor's product rates.

Product images: Visuals are a significant factor in encouraging online sales. While shopping online, buyers are not only attracted to an excellent selling price but also to high-quality and clear product photos. Therefore, make sure that your Amazon product listing has more high-quality images than your competitors. 

Product descriptions: Be sure to add relevant information about your products or services on your Amazon product listing. If your listing is not getting a good rank in the search engine, there might be some issue with your keyword choice. Therefore, choose your keywords wisely. 

Partnering with a few influencers.

Just like any other e-commerce store, your Amazon product listing can get organic traffic simply by influencer marketing. Have some prominent influencers promote your services on their social media through pictures and videos linking your Amazon listing products. This would convey a message to your buyers that your Amazon product listing is worth checking out! 

For your Amazon listing optimization through influencer marketing, be sure that you make a list of those influencers with a strong community with a considerable base of social media followers. It is also important to look for influencers relevant to the kind of Amazon product listing you own. 

Maintaining a robust product rating.

For a marketplace as vast and competitive as Amazon, you need to make your first impression, a great one. Since Amazon is a huge name, your buyers would not settle for a product on your Amazon product listing with zero or average reviews. Therefore, maintaining high-star ratings is essential to make your first impression a positive one. These ratings will be visible to your buyers if they go through your products on your Amazon product listing. 

Here are a few easy ways to maintain high-star ratings on your products. 

Clear and straightforward product description: Describe your product exactly how it is. Do not add more or less information that might hurt your buyer's expectations after the product is delivered. 

Excellent customer support: Buyers are most likely to return and become loyal customers if they get their queries and issues solved instantly by the seller. Therefore, offering excellent customer service to your buyers is the most significant way of maintaining high stars on your Amazon product listing.

Reach out to negative reviewers: If your buyers leave a poor rating on your amazon product listing, reach out to them to see if their query or issue can be solved. This way, you would make your buyers feel valuable, and they might edit their reviews to a positive one in the future. 

Affiliate blogging.

While you would not completely control this unless you own your own blogging site, affiliate blogging is a great way to drive external traffic to your Amazon product listing. There are hundreds of blogging websites run by content creators associated with The Amazon associate Program. We will tell you how it works. Whenever you ask a blogger to write a blog related to your product, they would add an affiliate link to your Amazon product listing. This is a common practice known as Amazon affiliate blogging. That way, your hired blogger would also benefit by earning some commission each time a visitor clicks on your Amazon product listing link from their blog. 

Start Now!

We hope that this article has helped you understand how you can derive internal and external traffic to your Amazon product listing. By following the above-mentioned tips and techniques, you would not only get more and more conversions, but it will also assist you in gaining some valuable insights to understand your buyers on Amazon, which your competitors would not be able to do. 

Hence, if you plan to outsource your Amazon listing optimization work, then Vserve Amazon Listing Service will be the best option for you. We function as the one-stop solution for all your Amazon listing optimization needs, giving you the best possible results in no time.

For further assistance, you can reach us at info@amazonlistingservice.com. We will be more than happy to help you at any time.

Inventory management is the new backbone of the retailer businesses. It is quite important to manage your inventory the right way in order to cut down unnecessary costs and streamline of your business process.

There are many ways you can manage your amazon store order and inventory. Here are a few steps you can start with –

Inventory Planning:

To design your inventory better it is generally a smart thought to coordinate your item supply with the normal demand. This should be possible through point by point gauging and planning. In straightforward terms, you have to guarantee that you aren't sourcing excessively numerous or excessively couple of items. Amazon offers numerous reports that you can use to design your inventory better.

For instance, the Amazon Selling Coach can help distinguish inventory openings in light of your deals and current inventory information. It gives customized proposals to streamline your stock levels. You can likewise see your posting status and points of interest on the oversee inventory page. This page encourages you deal with your inactive/out of stock postings to see how sound your inventory is and how you can enhance it.

Sourcing Inventory Management:

While sourcing abundance inventory may obstruct your cash as a colossal venture and effect income, sourcing not as much as the required number may build your requesting cost and the danger of coming up short on stock amid crest demand periods.

It is prudent to make it a propensity to analyse the patterns of the past deal time frames and distinguish the future occasions can influence your supply/demand before submitting the request with your provider. Keep in mind to consult with various Amazon Service providers in view of changing variables, for example, item quality, coordination ability, exchange controls (particularly while sourcing all around), esteem included administrations and cost.

Inventory Storage:

Storing inventory demands exceptional consideration. It is common in harming the items in warehousing tasks. Pack your items well with the goal that item dealing with does not prompt harm. Ensure you store your inventory in a physically secure place. Ecological conditions, for example, temperature and moistness additionally affect storage choices for various item classifications. Prepare your staff well to limit inventory administration issues.

Perishable Inventory:

A compelling system to oversee perishable inventory or things with an expiry date is the First-in-First-Out component. This implies the inventory obtained first ought to be dispatched first on accepting a request.

This diminishes the danger of your inventory getting to be outdated and furthermore limits returns/guarantees for you in light of incidentally sending lapsed items to the clients. To actualize this system, you should set up great distribution center administration rehearses.

Final Thoughts on Inventory Management Solution

Now, you may have known the importance and benefits of managing your inventory in business. To sum up, if you are planning to manage your inventory in the right way, you need to find the perfect partner. Amazon Listing Services offers you with the best inventory management solutions that your business desperately requires. Meanwhile, you can reach us at info@amazonlistingservice.com to find out the answers for all your queries and pricing details.

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Amazon Product Onboarding – Various Benefits

Why Amazon Catalog Processing Service Is Important for E-commerce?