Category: Amazon Listing Optimization

After corporate giants like Apple, Alphabet and Microsoft, Amazon is the fourth most important organization. By 2008, the eCommerce giant had 615 million guests as its visitors. According to reports, in 2013, 2014 and 2015, the eCommerce giant reportedly spent $3.5 million, $5 million, and $9.5 million on campaigns. Amazon began to focus on business-to-purchaser connections among itself and its clients in due course of time. By the beginning of 2016, Amazon began drawing 130 million clients to its US site every month. Undoubtedly, Amazon is a global marketplace that continues to offer a profitable business opportunity for established and new traders to get on the top. We recommend that you start selling on this eCommerce platform and make profits. If you wonder how to do it, this guide will help you get started.

Before we understand how to sell products on Amazon, let us look at why one should sell their products on Amazon. Read on to know why.

• The platform has crores of customers across the world.
• Offers a reliable, fast and stress-free shopping experience.
• There are no fixed costs. You pay when and as you sell.
• Access to professional services to help you through every step of selling online.

Advantages of being an Amazon seller

There are many advantages when you are selling on Amazon. Vendors who are already selling on Amazon will agree with us. Read on to learn of the top advantages of selling on Amazon.

• More than 150 people visit Amazon. It makes Amazon the biggest and most trusted online marketplace with a global presence that gives you access to more buyers.
• To make sure that your range of products is full visibility such that sellers get all possible chances to sell their products, Amazon implements best practices and takes advantage of the best and most reliable software.
• The fulfillment process options offered by Amazon are many-a-plenty. Amazon offers options like fulfilled by Amazon, fulfilled by merchants and picked up from select Amazon associates in several cities.
• The Amazon seller dashboard is user-friendly, and the user need not be tech-savvy to use it. Also, the Amazon dashboard boasts several features.
• The rates are the best for merchants.

Other advantages of selling on the Amazon platform include that business owners can expand their online presence. Selling products on Amazon is an easy process. Please read our blog as we have discussed the step-by-step process of selling products on Amazon.

A step-by-step guide on how to sell products on Amazon

If you are attempting to sell your products for the first time on Amazon, you must make sure that you select the right product category. It is the debut step when it comes to selling on Amazon. Next, you must select the right products you are confident of selling on the eCommerce platform. After deciding the product range you would like to sell on Amazon, it is time to register yourself as a seller formally.

1. Register as an Amazon seller

You will have to produce the prescribed documents for registration on Amazon. The documents include financial proof and other related documents related to your business. You can visit the central seller registration to make your product online.

2. Research products

Before you begin selling on the Amazon platform, it is advised that you carry out product research. The step will give you an idea about various aspects related to the product. You will know what to sell and what not to sell on Amazon when you research products. It is advised to select and sell products with a high turnover rate. The eCommerce platform offers sellers the facility to determine which products sell faster than the others. Sellers can use the sales rank feature to determine the product rank. A product ranked 50 and above is regarded as a good product that can be sold. However, the other products that rank less than 50 cannot be termed as not such good products to sell. This tip is especially useful for debutants on Amazon.

3. Identify and find the right suppliers

If you wish to sell consistently on Amazon, as a seller, you must discover the right wholesalers and retailers to partner with. Once you agree with the product providers, you can also get an assurance from them about receiving a regular supply of products that you can sell on Amazon.

If you wish to sell your homegrown brands on Amazon, you must ensure that the products you manufacture meet the criteria set by Amazon. If you fail to do so, the eCommerce giant will reject the products from being listed and sold on its platform. here's what you could do:-

• Purchase products from wholesalers and sell them at their selling price marked on the label.
• Purchase products as a bundle from sources selling them and sell them individually.
• Enter into a long-term partnership with dealers and get the best price for products when you purchase them. Concurrently, you can sell the products for a profit on Amazon.
• Identify and partner with local manufacturers who are making and selling local products. Purchase authentic products special to the region and sell them on the Amazon platform.
• Additionally, you can make your own unique and innovative products and sell them on Amazon.

Once you get started with selling on the Amazon platform, the ideas on how to sell well will flow.

4. Create a listing of your products

Now that you have made up your mind about what you would like to sell on Amazon, you must work and create a product listing. The product listing is a database of all the products you wish to sell on Amazon.

If you are struggling to work on the product listing for the products you wish to sell on Amazon, you can seek professional help. Amazon Listing Service will help you create a product portfolio that can help your store stand out from the competition. As a seller, it is important to make sure that the product listing is done accurately, and it must also be updated.

5. Make sure that your Amazon store is live on the platform

Once you have completed working on the aspects that we just discussed, you are all set to make your store go live. Online visitors will visit your store and purchase from it. Once the purchase order is confirmed, the customer leaves the Amazon platform. On the other hand, as a seller, you can view the order placed by the customer on your dashboard and manage the orders received. Amazon delivers the order to the customer's shipping address who placed the order.

Within a week, the entire payment is deposited into your bank account. The fee deduction will happen only after the sale of your product.

To wrap it up

The number of online buyers worldwide is increasing day by day. As a result, almost every retail business owner focuses on selling their products online, especially on Amazon.

If you already have an Amazon store, then the steps mentioned above will help you to boost your sales gradually. If you are planning to create your online store, then Amazon Listing Services will help you promote your online business from top to bottom of the essential needs. Reach us for more details and queries.

Do you find it hard being an Amazon seller? You could benefit from Amazon listing optimization.

Since its inception, Amazon has grown into an e-commerce colossus, selling millions of types of products globally. Today, anyone selling a product loses out on sales if they are not selling on Amazon. But with multiple competitors selling similar products or products better than yours, how can you stand out from the crowd and impress your customers? Here are 20 ways to increase your Amazon sales through Amazon listing optimization.

What is Amazon listing optimization?

To put it simply, it is the process of upgrading all your product pages, so you rank high on the Amazon search engine. When you upgrade your product pages, your products are noticeably more visible to your potential customers.

The result of Amazon listing optimization is to make more sales. But there is a heap of other benefits too, including:

• Increased click-through rates (CTRs).
• Increased conversion rates (CRs).
• Driving more traffic to your product pages.
• Increased traffic to your business website
• Grow your customer base.
• There are myriad ways to use Amazon listings to boost your sales.

Here are 20 proven tips to increase your Amazon Sales with Amazon Listing Optimization.

Amazon SEO optimization – Getting your keywords right!

1. Conduct thorough keyword research

Think like your customer and put together an initial list of keywords. What keywords would they type into Google to find your product?

Use keyword research tools like Amazon’s MerchantWords to find the best high-search keywords relevant to your business.

Visit your competitors’ websites and check out the keywords they use.

Research on long-tail keywords. Long-tail keywords are more accessible, easier to rank, and are less competitive.

2. Monitor your keywords

Monitor keywords and analyze them regularly. Keep an eye on new keywords used by competitors and trending words and phrases that pop up regularly. You might consider incorporating those into your current keyword list.

3. Use keywords appropriately

Don’t stuff keywords. Ensure to use an appropriate amount of keywords to the product description, title, and bullet points. Target your keywords in PPC campaigns to get more paid keyword traffic and organic traffic to your product pages.

4. Rank your product for maximum search terms (backend keywords)

Make your Amazon products visible to potential buyers and make them visible through Amazon search terms (backend keywords). Adding backend keywords improves ranking and could also lead to more sales.

Add as many relevant search terms to your product listing’s backend. The A9 algorithm matches the keywords with searches and shows all the suitable products.

Amazon Content Optimization

5. Optimize your product title

Although you have 200 characters (with spaces) at your disposal for your product title, Skubana research and Amazon Seller Central recommend that you don’t exceed 112 characters. Keep it any longer, and you could end up having your product titles truncated.

Every word in the product title is searchable so that you can add your:

• Brand
• Product line
• Material/key feature
• Color
• Size
• Quantity/packaging

6. Optimize product titles for mobiles

Ensure titles are no more than 80 characters (with spaces). Mobiles are smaller devices, and all titles will be truncated or cut short. But some mobiles display less than 80 characters. So, play it safe and add your main keywords at the very beginning of your titles.

7. Optimize your product images

The images that you use for each product are as important as the written descriptions. Here are some Amazon imaging processing guidelines to follow.

• Don’t skip images.
• Use several (Amazon allows uploading up to nine images per product) high-quality (at least 1,000 pixels on the longer side) images.
• The images must be recognizable and occupy at least 85% of the image area.
• Keep the background plain white: Hex color #ffffff.
• File format should be PNG, JPEG, TIFF, or GIF.
• Image color modes to use are RGB or CMYK.

8. Getting the best from images

Ensure every image matches the product description (similar color, size, design, product code, etc.). That will mean taking the time to take pictures of the actual product.

When photographing your products, ensure the images showcase the product’s unique features. That will give your buyers a visual presentation of the benefits of that product. Utilize the latest features such as 360 interactive images and 3D product modeling to create images that provide a real-time experience and the product appeal that your customers are expecting.

9. Use bullet points to highlight key features and benefits

You might find people skimming a product page for a few seconds and leaving without making a purchase. These are busy people who don’t have time to go through full product descriptions. These people are looking to make a purchase – but they want the information in a simple and easy-to-skim-through format (bullet points).

• Don’t exceed five (5) bullet points.
• Ensure the bullet points take up less than 1,000 characters for better readability.
• Although keywords are important, don’t stuff keywords. Add keywords only if they don’t disrupt the flow of thought.

10. Keep your product description short

Amazon product listing content writing is a bit different in that the longer a product description, the more chances of losing a potential customer. According to the same Skubana study, 51% of top-ranked Amazon listings had product descriptions under 400 characters. But wait. There is a twist. According to the same survey, 31% of top listings had descriptions that exceeded 1,100 characters.

• If you can’t keep it within 400, then ensure it is over 1,100 characters.
• Don’t stuff keywords. Add keywords only if they don’t disrupt the flow of the description.

11. Use A+ Content – Amazon content creation and enhancement

A standard listing shows nothing more than text. But Professional Sellers approved as brand owners and emerging brand owners can use the Amazon content creation tool - A+ Content for Amazon content optimization of their branded ASINs.

A+ Content allows you to add video, enhanced images, comparison charts, text placements, and more to increase traffic to the product page, increase conversion rates, boost sales, and increase your Amazon presence.

To use A+ Content, go to the Seller Central Homepage and select the Advertising menu. From there, choose A+ Content and follow the directions.

12. Emphasize key features

Communicate your product’s value by emphasizing its features and benefits. People looking for a specific product are bombarded with several brands that offer that exact product. Highlight the key features and how they will benefit your customer. Use bullet points to highlight each feature. Provide statistics and data to support your points.

Offers for Amazon Listing Optimization

13. Offer more than just a product

What if multiple sellers were selling the same product that you had to offer? What would entice potential buyers to choose you (as a seller) over your competitors? The deciding factor often comes down to how much value they can get for their money. Here are some ways you can win over your competitors:

• Offer faster delivery.
• Offer discounts or warranties.
• Improve customer service.

Customer support is critical on Amazon

14.Encourage customer reviews

Encourage your customers to leave reviews on Amazon. The more reviews, the more visible you become. Here are some ways to do that:

• Send a follow-up email requesting a review on Amazon.
• Request for reviews via your newsletter.
• Use an Amazon tool such as the Early Reviewer Program and Vine program.
• Make use of Amazon’s ‘Request a Review’ button.
• Rely on Amazon’s automated follow-up system.

15. Reply to every review

Thank people who leave a positive review. Show your customers that you value them by replying to every review that you get. When responding to positive reviews, add your company name, keywords, and category, so you show up on searches outside Amazon.

16. Don’t hesitate to answer negative reviews

People remember companies that respond to negative reviews. According to a survey, 89% of customers will read how your business responds to negative reviews. You don’t have to go overboard with negative reviews.

• Apologize and empathize with the angry customer.
• The public view your response, so feel free to add a bit of marketing.
• Invite the customers to take the conversation offline.
• Keep your response short, to the point, and sweet.

Branding can optimize your product’s Amazon Listing

17. Register your brand with Amazon

The benefits of going through the Amazon Brand Registry (ABR) process are endless – it protects your brand and products and also gives you much more credibility. Here are some Amazon benefits:

• Get access to A+ Content (more on this later)
• Create a Storefront for your brand.
• Create sponsored advertising campaigns.

18. Outsource to an Amazon Listing Optimization Company

Do you want to earn the Best Seller badge? Then consider hiring the experts to help with increasing your sales dramatically with Amazon Listing Optimization. Here are some services offered by an efficient Amazon Listing Optimization Company.

• Price your products right.
• Conduct Extensive keyword research.
• Create compelling Content using A+ Content.
• Photography of items for image optimization.
• Correct product categorization.
• Analysis of competition.
• Analysis of user engagement.
• Monitoring of the inventory.
• Product review moderation.

Conclusion

Amazon Listing Optimization can get you brand recognition and increased sales. There are several ways to optimize your Amazon Listing – You can do it yourself. But if you doubt your abilities, don’t hesitate to hire an Amazon Listing Optimization Company. Listing optimization services are a valuable investment – not only do they help get your brand visible, but they also engage your users and get your sales up.

Vserve Amazon Listing Services is an IT-enabled service provider that aims to provide organizations with industry-specific, timely, and cost-effective e-commerce and data management solutions to global enterprises. You can hire your Amazon listing expert at a price as low as $4/hour.

Is there anything else you have tried to optimize your Amazon listing and increase sales? We would love to hear from you. Feel free to leave your comments here or visit our website for information on how we can help with Optimizing your Amazon listing.

 

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Top 6 Benefits of Outsourcing Amazon Listing Services

An attractive and practical product title gravitates your customers towards your products! 

In a sea of similar products with similar price ranges, you need to ensure that your Amazon content optimization is at the top of its game. This optimization is what will help your product rank higher in the Amazon product listing. 

Otherwise, it will never be seen by your target customers and, as a result, will fail to sell. So, if you are wondering how to proceed, then take a look at our top tips for Amazon content creation with specific reference to Amazon product titles that drive clicks!

But wait! Before you begin...

A key aspect to remember is that you need to appeal to both your target customers and the search engine. You may have come across many Amazon products with lengthy titles that are stuffed with keywords. While these titles may help them rank up in the search engine, they are not appealing. On the other hand, some Amazon titles do not use proper keywords that the search engine can pick up. Hence, they do not rank on top. 

Understanding this thin line is essential for you to plan your keyword search and marketing strategy in a way that considers both Amazon SEO optimization and customer needs. Here are some tips for Amazon content creation and enhancement.

Concise title

While writing your product title, ensure that the title is concise and clear. Amazon has a limit of 200 characters (35 words) which includes spaces. 

Despite the 200 character capping, you only need to use 60-80 characters for effective optimization. This is your golden number that will hook your consumers as well as the SEO without being cluttered. 

Best practices

In the process of Amazon content creation, it is helpful to follow some best practices. This will ensure that your titles contain the necessary details to understand all about the product quickly. 

Some necessary details to include are:

• Brand name
• Product
• Functions or primary feature
• Size/color/quantity

In terms of writing optimized content for your title, you should:

• Keep the first letter of each word in capitals
• Spell out quantities or numbers
• Avoid keyword stuffing

Following these guidelines and best practices will ensure that your title is catchy and perfect on Amazon.

Keywords

Keyword research is imperative for Amazon SEO optimization. Since Amazon has its search engine known as A9, the focus area is on selling. 

One great way to find relevant keywords for your products is through the keywords used in the 'paired products' section. Take a look at what your competitors are using and incorporate those keywords in your title. This ensures that your keywords are up-to-date according to the A9 standards.

Pro tip: You can also use Amazon's search bar to round up some keywords for your product title. For example, if you want to sell shoes, type that on your Amazon search bar and then see Amazon's automated suggestions. Now, include some keywords from those suggestions for optimization. 

Understanding customer needs

Nowadays, with a short attention span and an information overload, consumers like to make their decisions quickly. They do not want to wait or figure out the details, especially while purchasing products. While browsing on Amazon, they will click on the most relevant title and then proceed to purchase the product. 

Hence, you can see that these things happen so quickly that you do not have time to be bland or average. Your product title must be informative and appeal to some part of your consumers' needs. In some cases, you can add an emotionally charged word in your titles, such as 'facial cleansing brush for beautiful skin', or you can also add a practical word in your title such as 'powerful emergency light for camping needs'.

Such adjectives instantly connect with the relevant customers and hence peaks their interest in choosing your product over other similar products. Yes, it is complex taking care of so many factors simultaneously while sticking to a word limit, but remember, one word can completely change your title's tonality, so take advantage of that!

Things to avoid in your Amazon product titles

So far, we have discussed the necessary elements to include in your title. The equally important thing is to ensure that you avoid mentioning certain things in your product titles. Some of them are:

• Price: You do not need to include the price in your title because Amazon will already display it, so it is unnecessary and repetitive. 
• Promotional offers: Adding such gimmicky content in your title takes away its credibility and ranks lower in the Amazon search engine's listing.
• Special characters: Special characters or symbols such as "&" or "%" are also ranked lower in the Amazon product listing, so avoid using them in your title.
• Words in all caps: This is visually unappealing and comes across as super loud for your customers. So, do not capitalize all your words in the title.

Examples of optimized Amazon product titles

Let us look at how the format of an Amazon product title would look like. Ideally, this would include all the features we talked about in the above section. The rules are the same across all product categories, which makes your work easier. Great Amazon product titles would include: 

Laptops/ Mobiles: Brand name + Model number + 2 main specs + Size + Color 

Apparel: Brand name + Type of apparel + Fabric + Utility + Size + Color

Thus, these were the top 5 tips for effective Amazon content creation! Having this mini-guide in your hand would prove to be helpful while working on your product listings. Furthermore, doing your research on keywords, competitors, and the market will effectively help you market your products effectively. 

If you still need help with Amazon product listing content writing, you can head over to Vserve Amazon listing services. Hiring professionals for Amazon content optimization will significantly drive your sales and increase your revenue without being overwhelmed by all the work yourself!

 

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A persuasive product listing is the secret to boost your profits and increase your market share on Amazon. And, the quicker you can upload your Amazon product listing, the faster you can craft sales on your products.

But do you have the time and effort to deal with bulk product listing, product content creation  and upload? If not, you don’t have to hire yourself, or bog down your team on this monotonous task, instead outsource Amazon listing services to an expert ecommerce agency who can handle the hassle while you can focus on what’s best for your business. Here we can prove you why –

Amazon is changing the eCommerce game!

As one of the largest eCommerce platforms, it offers incredible opportunities to reach a massive customer base and delivers the infrastructure needed to do so.

Infact, almost half of Amazon sellers generate 80-100% of revenue from Amazon sales. And 50% of Amazon’s revenue in 2019 came from the third-party sellers.

Evolving every second, Amazon also makes the marketplace welcoming for small and medium businesses. And as a small business, you can gain profits by utilizing its ubiquity and tapping into the array of opportunities.

Easier said than done, establishing an Amazon store is more than just signups and listing your products. With fierce competition and ever-growing customer expectation, it’s about differentiating your product in a meaningful way, yet keeping your profit margin.

To your surprise, your Amazon product listing can make it happen. An asset to your Amazon store, the product data augments your customer’s shopping experience with an appeal that drives them towards purchase. And, unique product descriptions can convince customers to buy your product against that of your competitor’s.

Outsourcing Amazon Listing Services is the Right Choice for Small Businesses

Though not rocket science, creating and listing your products on Amazon is best when left to the experts. Not only does expert support offer you a competitive advantage, but various other benefits, including cost savings and all the needed time to focus on your core business growth.

Sceptical about outsourcing the product listing and optimization tasks to an agency? Here are the benefits that an outsourcing partner can bring to your business.

Benefits of Outsourcing Amazon Listing Services

Time to Focus on Revenue Earning Opportunities

Day-to-day Amazon tasks can take away all your time. Between updating PPC campaigns to frequent product uploads, you may miss out on potential growth opportunities and brand promotion. And, If you add filling out product descriptions, and the fact that it may not be your expertise, it eats up the valuable time and resources that you cannot afford to waste.

On the other hand, a reliable outsourcing partner takes good care of your product listings. They use strategies to ensure that your Amazon store will always be updated. They provide accurate and high-quality listings to help you stand out from the crowd that is selling the same product as you. And at the same time, they can give you back all the time and resources needed to build your business to success.

Expert Support

The eCommerce giant has a massive yet closed ecosystem. Everything within its systems is focused on and specific to Amazon’s goals and functions. From customer service to the tools that support it, Amazon has its own rules.

While you might have a basic understanding of how Amazon product listing works, a professional partner will have years of experience with building and managing Amazon product portfolios. They ensure that every element in your product listing is appealing, informative and prompts the customer to make a purchase. Moreover, if you wish to utilize Amazon’s seller central and vendor central account benefits, most outsourcing partners will be ready to step in to support you with that.

Boost Page Ranking

To rank better on Amazon and Google, you need to optimize your product listing to perfectly catch your customer attention. But, attaining the most informative and appealing Amazon product listing is not a cakewalk.

However, professional Amazon listing service partners can craft the product listing that carries all the major relevant product keywords along with their variations. With search possibilities incorporated, they create listings which are appealing, readable, and get and picked up by the search engine. This strategy can boost your ranking and improve product visibility.

Increase Conversion

Buyers always look for interesting and informative product details before making a purchase decision. They expect the product details to be accurate, and have the exact feel they would experience in a physical store.

This may not be a challenge with a few products in hand. But, it’s time-consuming and a tiresome task when your product range increases from few to hundreds and thousands.

That’s when an expert product listing services team can help you when outsourcing Amazon listing services. They can handle various tasks that are involved in presenting high-quality product details to your customers.

• They use impeccable and compelling marketing language to drive conversions by focusing on key product benefits.
• The listing will be in par with the best-selling competitors, to put you in a position to dominate the SERP.
• They make sure that the product image is free from flaws and depict the original features of your product, and
• Help gain confidence by providing authentic and transparent product information to your customers.

This approach to providing high-quality and accurate product details on every unique product page has proven to increase traffic as well as conversion-rate and sales on Amazon.

Cost Benefits

Outsourcing Amazon listing services are cost-effective. An entire team will take care of the upload on Amazon while you can chill waiting for the profit. And it’s more effective than hiring a full-time employee, where you’ll have to pay only a fixed amount or hourly rates when compared to paying beyond the salary for a full-time employee.

Scalability

As your business grows or during seasonal sales, you will need assistance with managing your expanded portfolio. You need to ensure timely product updates and might need to add more resources to meet the increase in product volume. Many businesses fail to capitalize here as they lack the scalability that matches the opportunities.

Outsourcing Amazon product listing tasks provides you with the ability to scale up with already trained staff that can handle the increase in the product volume.  Conversely, scaling back down to a smaller team is equally easier, when the demand is temporary.

Get all your business needs met in one place!

At Vserve, we understand the time and effort it takes to create a well-optimized Amazon product listing. From creating appealing product descriptions, attractive images to optimize your product listing, we have required skill and expertise to be the one-stop solution for all your Amazon listing service requirements. You can count on our commitment to deliver top-quality Amazon listing services, complying with industry best practices and timelines.

 

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